The post Business Plan, Marketing Strategy & Communication Strategy appeared first on Studio 7C.
- BUSINESS PLAN:
- Business Description
- Business Goals
- Business Organization/ -Structure
- Financial Projections
- Business Calculations
- Cost Calculations
- Revenue Projections
- Projected Service/Product Unit Cost
- Profit- and Loss Projection (Bottom Line. Income Statement.)
- Cash Flow Projection (Money in versus money out.)
- Projected Balance Sheet (Needed resources and funding.)
- Breakeven Analysis (Marks the beginning of profit-making.)
- Business Calculations
- MARKETING STRATEGY:
- Market Analysis
- Rich description of 2-3 major competitors: Service portfolio, distribution- & pricing model, USP, UVP, UAP
- Market size. Market trends. Market segmentation.
- Keyword research:
- Commonly used words
- Words used by target audience
- Search volume
- Rankings of competitors for keywords (page-/domain-) authority
- Target Market
- Target Audience (3-7 Marketing Personas)
- Distribution Model
- Product-/ Service Portfolio
- Unique Product-/ Service Style
- Pricing Model
- Marketing Goals
- Positioning
- History
- Story
- Unique Selling Proposition
- Unique Value Proposition
- Unique Advertising Proposition
- Brand Gift
- Proof Of Benefit
- Brand Identity
- Mission
- Brand Archetype
- Brand Personality
- Tonality
- Corporate Design
- Market Analysis
- COMMUNICATION STRATEGY
- Communication Goals
- Budget | ROI Calculations
- Media Mix
- Website
- Search Engine Optimization
- Google+
- Other Broadcasting Platforms
- Content Strategy
- Tracking | Analysis | Optimization
The post Business Plan, Marketing Strategy & Communication Strategy appeared first on Studio 7C.
